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APA 6th Edition - University of Lincoln

Referencing system for Psychology

Citing advertisements

Reference the advertisement according to the style for the source, i.e. an advertisement found in a journal, magazine or newspaper should be treated as much like an article from that source as possible. 

Advertisements

Advertisement: print (magazine)

In-text citation

(The Wine Company, 2013)

 

Reference List

The Wine Company. (2013, June 28). Discover our bestselling Marlborough Sauvignon [Advertisement]. Private Eye, 38.

Format:

Company name. (year, month, day of publication). Title of the advert (if there is one) or strapline or slogan [Advertisement].
       Title of publication, Page
number(s).

 

Advertisement: Broadcast

In-text citation

(Audi, 2013)

 

Reference List

Audi. (2013, December 2). The new Audi Q5 [Television advertisment]. London: Channel 4.

Format:

Company name. (year, month, day of transmission). Title of the advert (if there is one) or strapline or slogan [Television advertisement]. City of origin, i.e. where the programme was produced: Name of television channel.