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Images: finding, using and referencing

Academic use of images

Am I permitted to use images in my work?

The copyright exception for research allows you to use images in an essay, as it is considered an unpublished work*. This only applies within the assessed learning space; you don’t have the right to then share that work in a public space, i.e. repository, website, blog, YouTube, etc.​

You can use CC-licenced materials as long as you follow the licence conditions. 

 

*If you are intending to publish your work, you will need to explore the possibilities of this with your module/programme leader or supervisor, and will likely need to request permission from the owner for each image you wish to use. 

How much can I copy?

The amount of images, or non-textual content, you can copy is "restricted to fair dealing, which rules out unfair or unreasonable uses such as copying a whole film for “research” instead of buying the DVD. Use of a copy should be accompanied by sufficient acknowledgement (e.g. in a reference or bibliography)"​ (IPO, 2014). 

Copyright / reusing images

Creative Commons Licences to reuse images

Creative Commons (CCL) is a licensing system set up to help image creators distribute their work. 

An image has a licence attached indicating how it can or cannot be used.               

There are four elements to the licensing system and this information can be found alongside the photo on the website if a CC licence has been applied.

  • Attribution (BY) - You must credit the licensor of the work                 
  • Non Commercial (NC) - You can only use the work for non-commercial purposes                 
  • No Derivatives (ND) - You cannot create adaptations of the work                 
  • Share alike (SA) - You can create adaptations of the work, but these must be under the same licence as this work                 

The four elements are applied in different variations to form six licences. 

  • Attribution-Only (CC-BY)              
  • Attribution-No-Derivatives (CC-BY-ND)               
  • Attribution-Non-Commercial No–Derivatives (CC-BY-NC-ND)                 
  • Attribution-Non-Commercial (CC-BY-NC)                 
  • Attribution-Non-Commercial-Share Alike (CC-BY-NC-SA)                 
  • Attribution-Share Alike (CC-BY-SA)                 
  • Public Domain (CC-0)

The latter is an overall public domain licence (CC-0) which means the image has no copyright attached and is free to use on all accounts.